She’s acted alongside Penelope Cruz in Woody Allen’s “Vicky Christina Barcelona,” and now, Scarlett Johansson follows in Cruz’s footsteps as the next face of Spanish retailer Mango.
Johansson, 24, will appear in the autumn/ winter 2009 campaign, taking over from Spanish actress Penélope Cruz, who has been the image of the brand for the past four seasons.
Milla Jovovich, Lizzy Jagger, Naomi Campbell, Eva Herzigova and Claudia Schiffer have all fronted the retailer’s advertising campaign at various times, so this is huge for Scarlett.
The retailer says it chose Scarlett because she embodies the “urban, independent and cosmopolitan woman” who is also “serene and elegant, yet fun-loving and youthful all at the same time’ in keeping with its brand values.”
For four seasons now, Cruz starred in the Mango campaigns and she also co-designed several special collections for the brand with her sister Monica. However, said Mango, the duo won’t be designing anything this season.
And will Johansson try her hand at designing? No plans as of yet, says Mango, but it’s always a possibility in the future. The American actress, who recently dyed her signature platinum blonde locks to a become brunette, will no doubt keep everyone guessing as to what guise she will appear under in the forthcoming campaign.